What are the Biggest Google Ads changes from the beginning of 2023 until now? You read them below:

– Sunset Google Optimize & Google Analytics
– Pmax experiments rollout
– Shopping Ads for hotels and Pmax for hotels
– High-Value Optimization for NCA in PMax
– You can not use Content targeting anymore in video campaigns
– Campaign-level brand exclusions & asset reporting Pmax
– Rollout of automatically created assets
– Search interest targeting and presence or interest exclusion went away
– New Google Ads design en menu
– Expanded local service ads to new countries and business
– Roll out site names, sponsored label, and favicon
– YouTube overlay Ads are gone
– Change in GA4 from non-direct click import to full cross-channel conversions
– New in YouTube ads mixed formats
– Launch Ads Transparency Center
– Ads with pictures in Gmail
– First click, linear, time decay, and position-based attribution models are gone
– Vehicle Ads out of beta and now available for Pmax
– Expanding Shorts into Video reach campaigns and they are adding In-feed video ads to Video reach campaigns
– Similar audiences are gone
– Funnel reports in GA4
– Business name and Logo is live
– Generative Search experience went live and shows Ads
– New dimensions for audience builder
– New parameter Gbraid for measuring IOS and new gad parameter
– Replaced the Trusted Store Badge with Top Quality Store Badge
– Custom video campaigns are gone
– new campaign type demand gen is live
– lookalike audiences
– Merchant Center Next will replace Merchant Center
– Pmax brand exclusions
– Broad match setting on or off
– 15 headlines in Pmax
– Audience builder live in Ads
– Multiple pictures in one Ad
– Recommendation upgrade DSA to a Pmax campaign
– Try on clothing Google & beauty AR Ads
– Store sales reporting and bidding Performance Max Campaigns
– Conversion credit for web conversions
– Google Business Profile pictures may be used for your local Ads
– Goodby Buy on Google
– New checkout pilot
– smart shopping is gone
– Search Themes live and extended for Pmax
– Personal data can now flow safely from the EU to the US
– Automated created customer match lists
– Google Ads enhanced conversion setup for offline conversion imports
– Enhanced Conversions on Account Level
– Optimized targeting replaced similar audiences
– Exclude URLs Pmax
– Feed only gets more inventory
– Page feeds in Pmax
– Removing implicit Target ROAS
– Enhanced CPC is gone
– Book a call with Google
– New tag the Google Tag
– Performance planner can now be used for Pmax & Discovery
– Google raised ad prices
– GA4 Checkout report
– New Google Ads Data Manager
– YouTube Spotlight Moments
– Ads Privacy Planner
– Performance Max welcomes generative AI
– Performance planner conversion action
– Google TV Ads placement
– Shorts only placement
– Premier reach & Reservations Ads
– Seasonality Adjustments App Campaigns
– video view campaigns live
– Consent mode V2